AboutMarketing WebsitesBranding Case StudiesResources Contact Book a call →
A Bristow & Hardy product

launchpad.

strategy. defined.

The only published-scope strategy product in recruitment marketing. See exactly what you get, before you book a call. Growth begins here.

Book a free call → See what's in the box
The front door

your strategy.
built properly.

Define your ICP. Sharpen your positioning. Audit your tech and brand. Build a campaign strategy aligned to revenue, with a 30/60/90-day roadmap to actually run it. Delivered in six weeks.

For recruitment agencies without a structured marketing plan. Published scope. No surprises.

Strategy
launchpad.
£4,500 + VAT
one-off · 6 weeks
your strategy. your launchpad.
Get started →
The process

eight stages. one strategy.

Published scope. No surprises.

1

discovery. the why.

90-minute founder workshop + team discovery (up to 4 attendees)
2

insight. the understanding.

3 client interviews + 3 candidate interviews + 5-competitor positioning map
3

positioning. the message.

Value proposition + brand voice doc + 12 messaging frameworks (ICP x channel)
4

audit. what's already there. new

Brand audit + tech stack review + analytics setup recommendations
5

planning. the structure.

Channel priority matrix + content pillars + campaign sequencing
6

direction. the next 90 days.

30 / 60 / 90-day execution roadmap, week-by-week
7

output. what you walk away with.

Strategy presentation deck + Notion strategy workspace (living, not static)
8

accountability. making sure it sticks. new

30-day check-in + 90-day strategy review
Full transparency

what's in the box.

Every deliverable, listed. No fine print.

research.

Deliverables
  • 90-min founder workshop
  • Team discovery session (up to 4 attendees)
  • 3 client interviews
  • 3 candidate interviews
  • 5 competitors analysed
  • Brand audit
  • Tech stack review
  • Analytics setup recommendations

strategy.

Documents
  • ICP definition (1 primary + 2 secondary)
  • Value proposition statement
  • Brand voice document
  • 12 messaging frameworks (ICP x channel)
  • Visual competitor positioning map
  • Channel priority matrix
  • Content pillars (4 themes)
  • Campaign sequencing plan

outputs.

What you walk away with
  • 30 / 60 / 90-day execution roadmap
  • Strategy presentation deck (PowerPoint or Keynote)
  • Notion strategy workspace (editable, shareable)
  • 30-day check-in call
  • 90-day strategy review call
24. deliverables  ·  6. weeks  ·  £4,500.
The on-ramp

launchpad. credited.

Keep going, and £1,500 comes back.

launchpad.

£4,500 + VAT
your strategy

liftoff · mission control · b&h+

continue within 30 days →

£1,500

credited.

across the term of your programme

Credit applies to an ongoing programme started within 30 days of launchpad delivery, spread across the term. Fees only - third-party costs (ad spend, production, software) are excluded. One credit per agency. Not combinable with other discounts.

The Bristow & Hardy ladder

five ways to work with us.

Start where you are. Move up when you're ready.

launchpad.strategy ignition.one project liftoff.run it for us mission control.senior brain + delivery b&h+.everything
What clients say

don't just take our word for it.

"B&H played a huge part in us having our best ever year."

Steve McNamee
Managing Director, Exchange Street

"Their expertise and dedication has rebuilt our confidence in marketing."

Nathan Darnell
Managing Director, DeFinitive Talent

"They have integrated brilliantly into our business and are very much an essential part of our team."

Tamsin Millns
Managing Director, Step Recruitment

"launchpad has literally set the stall out for the Qui Recruitment team to really enhance our brand."

Lysha Holmes
Founder, Qui Recruitment

"The team took time to understand our industry and craft a campaign that aligned perfectly with our brand."

Ben Beesley
Managing Director, CRG

"Their knowledge of the market is second to none and our monthly catch ups are always a laugh."

Nick Bamber
Founder, Bamber Education
FAQ

the honest answers.

Everything you need to know before getting started.

What is launchpad and who is it for?
Launchpad is our strategy product - the only published-scope strategy product in recruitment marketing. It's a one-off, six-week engagement for recruitment agencies without a structured marketing plan. We define your ICP, sharpen your positioning, audit your tech and brand, and build a campaign strategy aligned to revenue, with a 30/60/90-day roadmap to actually run it.
What do I actually get at the end of launchpad?
24 listed deliverables across research, strategy and outputs - including your ICP definition, value proposition, brand voice document, 12 messaging frameworks, a competitor positioning map, channel priority matrix, content pillars and a week-by-week 30/60/90-day execution roadmap. It's all delivered as a strategy presentation deck plus a living Notion strategy workspace.
How long does launchpad take?
Six weeks from start to finish, running through our eight-stage process - discovery, insight, positioning, audit, planning, direction, output and accountability. You'll also get a 30-day check-in call and a 90-day strategy review after delivery.
Is launchpad a one-off cost or ongoing?
It's a one-off payment of £4,500 + VAT. There's no ongoing commitment. Most agencies use it as the starting point before moving into ignition, liftoff, mission control or b&h+.
What's the £1,500 credit?
Launchpad is the on-ramp, not a dead end. Continue into an ongoing programme - liftoff, mission control or b&h+ - within 30 days of delivery and we credit £1,500 of your launchpad fee across the term. The credit applies to our fees only, not third-party costs like ad spend, production or software. One credit per agency, and it can't be combined with other discounts.
What if I already have some marketing activity running?
Stage four of the process is a full audit of what's already there - your brand, your tech stack and your analytics setup. In most cases it either validates what's working and sharpens it, or identifies where activity is going to waste and redirects your focus.

ready to define your strategy?

Book a free call and we will walk you through exactly what launchpad looks like for your agency.

Book a free call → See all products