Source Control specialise in placing software engineers and technology professionals across the UK. They had a decent reputation in their market, a solid base of clients and a team that knew their stuff. What they did not have was a marketing operation that was doing anything meaningful to grow the business.
The challenge
When we started working with Source Control, their LinkedIn presence was inconsistent - a few posts here and there, no clear strategy, no real engagement. Their website described what they did but did not give clients a compelling reason to get in touch. And they had no email marketing at all - not a single regular touchpoint with their database of clients and candidates.
The result was a business that grew primarily through direct relationships and referrals. Good when the market was active, fragile when it slowed.
What we built
We started with a launchpad - a full marketing strategy that gave us clarity on positioning, ideal client profile, messaging and channels. Source Control's biggest strength was their team's deep technical knowledge. Clients trusted them because they actually understood the roles they were recruiting for. That became the core of everything.
From there we built out a liftoff campaign:
- Three LinkedIn posts per week focused on technology hiring trends, salary data and market commentary - content that demonstrated their expertise rather than promoting their services.
- A monthly newsletter to their full database covering the technology hiring market, delivered in HTML with clear branding.
- An outbound email sequence targeting HR Directors and CTOs at technology companies with 50-500 employees - their ideal client profile.
- A suite of sales assets including a company brochure, four downloadable guides and a proposal template that replaced the generic Word document they had been sending.
Within the first 60 days of the campaign launching, Source Control had more inbound enquiries from new clients than they had received in the previous six months combined.
The results
By month four, their LinkedIn content was generating consistent engagement from the exact audience they wanted to reach. The newsletter had a 38% open rate - well above industry average. The outbound email sequence was generating two to three conversations per week with new client prospects.
Most importantly, the marketing was no longer dependent on any single person. It ran whether the directors were on client calls, at events or on holiday. The system did the work.
The takeaway
Source Control's situation is not unusual. Most recruitment agencies we work with have the expertise and the track record - they just have not found a way to communicate it consistently to the right audience. That is what a well-built marketing system does.
If your agency is in a similar position, the first step is always clarity on positioning. Everything else follows from that.
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