Unlocking the Power of Saudi Arabia’s Youth: Implications for Recruitment Marketing

Saudi Arabia, a country undergoing significant social and economic transformation, is home to a young and dynamic population. Recent figures from the General Authority for Statistics revealed that two-thirds of Saudi Arabia’s population is under the age of 35. This youth-centric demographic presents unique opportunities and challenges for the kingdom’s future. In this article, we delve into the key findings of the “Saudi Youth Report in Numbers” released by GASTAT, highlighting the implications of this youthful population and the potential it holds for the nation’s workforce.

According to the report, 30.3% of Saudi Arabia’s population falls within the age range of 0-14 years, while 36.7% are between 15 and 34 years old. This staggering representation of youth signifies a vibrant and energetic segment of society. In contrast, only 33% of the population is over the age of 35, highlighting the dominant presence of the younger generation.

The study indicates a significant decrease in the illiteracy rate among Saudi nationals aged 15-34 when compared to the previous decade. This improvement is largely attributed to the remarkable progress made by Saudi women in accessing education. The transition rate to secondary education reached an impressive 99.8% in 2019, reflecting the nation’s commitment to providing quality education for its young population.

GASTAT’s report sheds light on the health status of Saudi Arabia’s youth. Chronic diseases were found to affect approximately 5.5% of Saudi nationals aged 15-34, with slight variations between genders. Notably, the report highlights that Saudi women engage in sports primarily for health improvement, while men focus on physical fitness and recreational activities.

With a significant number of young Saudis in the workforce, employment is a crucial area to explore. The report reveals that in 2019, around 47% of the total Saudi employees were between the ages of 15 and 34, amounting to approximately 1,489,520 workers. This underscores the importance of harnessing the potential of this youth-driven workforce to support the nation’s economic growth and development.

Saudi Arabia’s Crown Prince, Mohammed bin Salman, has initiated various social reforms aimed at empowering the country’s youth. These initiatives seek to tap into the innovative ideas, talents, and aspirations of the younger generation, ensuring their active participation in shaping the future of the nation.

The youth of Saudi Arabia represents a demographic powerhouse that holds immense potential for the nation’s progress. As the kingdom continues to embark on its ambitious vision for the future, it is vital to provide adequate support, opportunities, and resources for its young population. By nurturing their talents, empowering them through education, and creating favourable employment conditions, Saudi Arabia can unlock the full potential of its youthful workforce, paving the way for a prosperous future.