PPC is one the most common forms of search engine advertising. During a PPC campaign, a company pays a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than doing so organically.
Unlike an organic SEO campaign, PPC allows you to gain high search engine ranking almost instantly and therefore grants you access to a wide audience range from early on.
The first few results of any search engine listing is that of a paid ranking. As a result, it means that companies who have invested in a PPC budget/campaign will rank higher than any other search term, depending on budgeting and the effectiveness of the campaign.
During an effective PPC campaign, you can tailor your advert towards a specific audience or “demographic”. This therefore allows you to target specific candidates or clients within your industry.
Bristow & Hardy will take the following steps to ensure your company gets the best out of PPC:
We will conduct a PPC audit which researches your audience/demographic and allows us to know which search terms to target. This makes into account how many searches are done each month, the competition behind each search and the cost of each click.
Once our research has been successfully conducted, Bristow & Hardy will create the demographic that we are aiming for. This therefore means that once the ad has been made and the budget has been set, your advert will be shown to this specific range of candidates or clients.
The next stage is to create the advert we are looking to promote. This includes creating a specific search result along with a landing page for that particular search term.
Are you looking to attract more candidates and clients through PPC?
Fill in our PPC form and one the Bristow & Hardy team will be in touch to discuss further.
Are you looking to implement recruitment marketing into your recruitment process? Get in touch with the team today.
Interested in finding out more about how a recruitment marketing campaign actually works? Download our PDF here.